Bacon Swinery

An upgraded digital experience for artisanal products that everyone can enjoy.
(Work In Progress)

Bacon Swinery

An upgraded digital experience for artisanal products that everyone can enjoy.

Services

Content Strategy
UI/UX Design
Brand Identity
Creative Direction
Art Direction
Email Marketing
Social Media Marketing
Influencer Marketing

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The Challenge

Bacon Swinery produces artisanal, thick-cut bacon with a wide variety of flavor profiles. Based out of southern California, Bacon Swinery manifested from the owner’s desire to share their passion and love of food with people they care about. Bacon Swinery is a tongue-in-cheek play on words that pokes fun at the elitist air of wineries. They hope to show that eating delicious food should be a memorable experience that anyone can have. We were tasked with assisting Bacon Swinery in increasing its brand awareness, increasing the flow of communication about the brand and products between the business and consumers, and developing their overall brand identity.

Our Approach

We are in the process of developing a stronger brand identity including the creation of a design system, logo, marketing materials, and a new E-Commerce site. Through the careful execution of a new digital strategy, we hope to introduce new utilities and experiences within the site framework to improve the customer journey, establish branded rituals, and give customers a reason to engage with the brand more frequently and on a deeper level. From company information to unique flavors recipes, the new site aims to bring Bacon Swinery’s story to life.