Polished Images

Creating a new image of a locally owned salon
(Work In Progress)

Polished Images

Creating a new image of a locally owned salon

Services

Photography
Content Strategy
Social Media Management
Social Media Marketing

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The Challenge

Polished Images is a salon based in Carlsbad, California. They are a locally owned business that offers typical salon services such as hair styling, coloring, nail treatment, and makeup. Due to their inconspicuous location, they have had trouble getting foot traffic through their doors. They sought a revitalized brand identity and a showcase of their work in order to increase their client base and awareness of their business. We were tasked with creating content to be used on Polished Images social media platforms to build a stronger brand identity and awareness.

Our Approach

Polished Images wanted to reach out to a younger demographic. Currently their client base is composed of people within the range of 30 - 50 years old. Bringing in a younger audience can potentially increase awareness of the business. To achieve this, we aimed to develop a modern aesthetic using high quality photo content and feature each of the stylist’s own work.